Definition: Trade mark

Business registers

Trade mark refers to words, symbols or other marks which are used by firms to distinguish their products or services from those offered by others. A trade mark may be registered under the Patent Act or the Trademark Act or other such intellectual property legislation as may be applicable. A trade mark may often become equated with the product itself and may be a source of competitive advantage. Trade marks may communicate information about the quality of a good or service to customers. Firms which license their trade marks to retailers may thus require conditions in the licensing contract assuring uniform quality.
"OECD Glossary of industrial organisation economics and competition law", quoted in Eurostat, "Business registers. Recommendations manual", Methodologies and Working Papers, Publications Office of the European Union, Luxembourg, 2010

Search box