Definition: Trade mark

Business registers

Trade mark refers to words, symbols or other marks which are used by firms to distinguish their products or services from those offered by others. A trade mark may be registered under the Patent Act or the Trademark Act or other such intellectual property legislation as may be applicable. A trade mark may often become equated with the product itself and may be a source of competitive advantage. Trade marks may communicate information about the quality of a good or service to customers. Firms which license their trade marks to retailers may thus require conditions in the licensing contract assuring uniform quality.
Source:
"OECD Glossary of industrial organisation economics and competition law", quoted in Eurostat, "Business registers. Recommendations manual", Methodologies and Working Papers, Publications Office of the European Union, Luxembourg, 2010
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