Definition: Non-response rate

Memobust Glossary

In sample surveys, the failure to obtain information from a designated individual for any reason (death, absence or refusal to reply) is often called a non-response and the proportion of such individuals of the sample aimed at is called the non-response rate.
Source:
Eurostat, "Memobust Glossary" (part of the Memobust Handbook on Methodology of Modern Business Statistics), ESSnet "Memobust", March 2014
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