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Definition: Marketing for new products

Frascati Manual

Marketing for new products covers activities in connection with the launching of a new product. These may include market tests, adaptation of the product for different markets and launch advertising, but will exclude the building of distribution networks for market innovations.
Organisation for Economic Co-operation and Development (OECD), "Main Definitions and Conventions for the Measurement of Research and Experimental Development (R&D). A Summary of the Frascati Manual 1993", OECD, Paris, 1994, p.5