Definition: Marketing for new products

Frascati Manual

Marketing for new products covers activities in connection with the launching of a new product. These may include market tests, adaptation of the product for different markets and launch advertising, but will exclude the building of distribution networks for market innovations.
Source:
Organisation for Economic Co-operation and Development (OECD), "Main Definitions and Conventions for the Measurement of Research and Experimental Development (R&D). A Summary of the Frascati Manual 1993", OECD, Paris, 1994, p.5
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