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Definition: Participant motivation



The motive for participating in the congress is the ultimate reason impelling a person to turn up for the meeting called together by the organiser.


This should be an open-ended question, giving rise to the possibility of responding to various options. A distinction between participants' main motivation and secondary motivation could work better for information collecting purposes. Member categories differ from auxiliary service categories. For auxiliary services, there is the question of whether services are furnished internally or externally, in order to study the process of externalisation in congress supply.

Member Categories (double entry category: main purpose/secondary purpose):

\ Acquiring knowledge
\ Clinching agreements
\ Making contacts and networking
\ Getting a job
\ Fulfilling an annual commitment of a member to an organisation
\ Representing the firm or organisation
\ Presenting one's own work
\ Incentive travel paid by the enterprise 
\ Tourism for personal reasons
\ Religion, sports, other specific attractions
\ Taking advantage of an unavoidable trip to a city 
\ Obliged by employer
\ Companions category:
· representation
· tourism for personal reasons
· incentive from partner´s employer

Congress Auxiliary Categories:

\ Normal work as an employee of the organisation (service furnished internally)
\ Negotiated contract between the organiser and a congress auxiliary independent of the organisation (service furnished externally).
Eurostat, "Methodological manual for statistics on congresses and conferences", Office for Official Publications of the European Communities, Luxembourg, 2000, p.29