Definition: Statistical unit (Demand side)


The statistical unit to be measured in tourism demand surveys carried out in homes may be:
(i) a household whose tourism participation is reported by one respondent speaking for the visits made by all members of the household, or an individual selected randomly from within a household, responding only for him/herself, or an individual identified by quota controls set by an agency responsible for the conduct of a quota sample.
In tourism demand surveys carried out at destinations or international arrival and departure transport points, it may be:
(ii) a visitor selected by a random or quota control procedure, or a travelling party, selected by a random or a quota control procedure. A travelling party is not necessarily the same as a household group.
Eurostat, "Methodological manual on the design and implementation of surveys on inbound tourism", Office for Official Publications of the European Communities, Luxembourg, 2000, Appendix A, Classification and Glossary

Search box