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Definition: Master franchise agreement

Distributive trade

"Master franchise agreement" means an agreement whereby one undertaking, the franchisor, grants the other, the master franchisee, in exchange of direct or indirect financial consideration, the right to exploit a franchise for the purposes of concluding franchise agreements with third parties, the franchisees. <a href="">http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31988R4087:EN:HTML</a>
Source:
European Union, Commission Regulation (EEC) No 4087/88 of 30 November 1988 on the application of Article 85 (3) of the Treaty to categories of franchise agreements
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