Definition: Marketing innovation

R & D - Oslo Manual

A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Source:
Organization for Economic Cooperation and Development (OECD) and Statistical Office of the European Communities (Eurostat), "The measurement of scientific and technological activities: guidelines for collecting and interpreting innovation data: Oslo manual)", Third Edition, Paris, 2005, par. 169
Created:
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