Definition: Marketing innovation
R & D - Oslo Manual
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Organization for Economic Cooperation and Development (OECD) and Statistical Office of the European Communities (Eurostat), "The measurement of scientific and technological activities: guidelines for collecting and interpreting innovation data: Oslo manual)", Third Edition, Paris, 2005, par. 169