Definition: Brand
Business registers
Firms marketing differentiated products frequently develop and compete on the basis of brands or labels (Coca Cola vs. Pepsi-Cola, etc.). Each of these brands may be preferred by different buyers willing to pay a higher price or make more frequent purchases of one branded product over another.
Source:
Eurostat, "Business registers. Recommendations manual", Methodologies and Working Papers, Publications Office of the European Union, Luxembourg, 2010
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