Definition: Brandless

Purchasing power parities

The term in a product specification that indicates that the good specified is without a brand label or with a brand label that is meaningless to consumers. In other words, there is no brand value attached to the good.
Source:
Eurostat, Organization for Economic Cooperation and Development (OECD), "Eurostat-OECD Methodological Manual on Purchasing Power Parities", Publications Office of the European Union, Luxembourg, 2012
Created:
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